Upon the close of the application submission deadline, all project solicitors will be notified of their status within 2-3 weeks. If your proposal is accepted by MAD Lab, you will become our partner in our process, interacting with the team on a monthly basis. Examples of past MAD Lab projects can be found here.
Development Process Heading link
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Background Research
Needs screening and technical viability, market opportunity, and ethnographic research.
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Concept Generation
Identification of design requirements, low-resolution sketching and prototyping, competitive landscaping, user feedback, market segmentation, manufacturing feasibility studies, and technical concept generation.
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Concept Refinement
Prototyping, technical feasibility studies, and market positioning statements.
Our Process Heading link
Discovery
• Ethnographic Research, Including Observation and Interviews
• Business Feasibility
• Scoping the Problem/Idea Viability
Define
• Concept Generation
• Identifying Product Requirements
• Competitive Landscaping (Including Market Segmentation)
Development
• Prototyping, Material Exploration & Manufacturing Feasibility
• Positioning Statements
• Technical Feasibility
• User Feedback
Deliver
Deliverables can include:
• Design Proposals
• Value Proposition
• Business Model Recommendations
• Technical Recommendations
• Final Presentation