Once you submit your application to MAD Lab, we will notify you of the status of your application in one to two months. If your idea is pursued by MAD Lab, you will become a partner with us, interacting with the team on a bi-weekly basis.
Our development process is tailored toward each project based on the existing stage of the idea.
Stages at which an idea may come to MAD Lab:
Depending on the idea stage, MAD Lab will target certain deliverables to present at the conclusion of the 10 week period.
Our 10 week development process is tailored to each project and can include:
Idea and technology viability, business feasibility, and ethnographic research.
Identifying product requirements, low-resolution sketching and prototyping, competitive landscaping, user feedback, market segmentation, manufacturing feasibility studies, and technical concept generation.
Prototyping, positioning statements, and technical feasibility studies.
Design proposals, value proposition, business model recommendations, technical recommendations, and final presentation.